Lowe's is the second largest home improvement retailer in the world and customers have long looked to the brand for useful how-to content. When Vine launched earlier this year, we saw an opportunity. Using stop-motion techniques and the Vine application, we animated a dozen entertainingly useful
In the first campaign of its kind, we used the Vine platform as a way to bring useful tips to life.
The campaign was recognized by the press and users alike for bringing meaning to a platform often associated with trivial curiosities, rather than compelling content.