Lowe’s is the second largest home improvement retailer in the world and they're in the business of providing “how to” tips. When we saw Vine, we saw an opportunity.
In the first campaign of its kind, we used Vine as a way to bring useful home improvement tips to life. Using stop-motion animation techniques, we created over 50 six-second films that were as entertaining as they were useful. We called it "Lowe’s Fix in Six".
The campaign was recognized by the press and users alike for bringing meaning to a platform often associated with trivial curiosities, rather than compelling content. And today, "Lowe’s Fix in Six" is still going strong.